Thomas cook marketing mix

Marketing mix is important within the marketing sector.

Thomas cook marketing mix

Posted in Services, Total Reads: Let us start the Thomas Cook Marketing Mix: Thomas cook was the pioneer at commercialising mass tourism.


They launched a series of coupons, which were exchanged for stays and meals at accommodations. Soon the coupons gained popularity and in no time were being accepted as modes of payment. The core business of Thomas Cook today is package holidays, which includes travel, food, hotel, insurance and car hire.

It provides package holiday for leisure travellers, corporate business houses and foreign exchange of currency, credit card, etc. The company is one of the largest forex exchange facilitator. It deals in major 26 currencies. Thomas cook provides borderless prepaid card.

It is a multicurrency forex card. Users of the card can add multiple currency balances in the card. Thus eliminating the need to carry multiple currency cards for various parts of the world.

Thomas Cook provides specialised insurance services for personal accident, medical expense, loss of checked baggage and loss of passport. Its various holiday products in its marketing mix are as follows.

Marketing Communications for Thomas Cook by Rebecca Doran on Prezi

International holiday, domestic holiday, weekend holidays and senior citizen holiday. There are a special kind of holiday package for the people who want to experience something offbeat.

Thomas cook marketing mix

This is called Contiki. It is a mix of sightseeing, free time, culture, socializing and adventure. The packages of Thomas Cook are available at reasonable prices so they can stay relevant and be competitive.

Currently the company has adopted a half way premium pricing to attract the right type of customers. During off seasons the company provides good discounts to meet targets. The stores of Thomas cook are available all over the world in forms of physical stores and online stores.

The company has its headquarters at Peterborough, United Kingdom.

Marketing mix : Thomas Cook

Thomas Cook opened its first office and started its operations in Mumbai. It soon expanded to Bangalore, Kolkata, Chennai and Delhi. Recently, Thomas cook acquired the holiday lifestyle company, Sterling Holiday Resorts.

The company promotes its business by showcasing its holiday packages under the following themes: It also has an active social media profile where it actively engages with its customers.

It posts various blog posts, Discounts, trivia related to world scenario. Thomas Cook sponsors big events to increase its brand visibility. Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Thomas Cook.

Thomas Cook being a service brand, focuses on its customers as well as its workforce. The workforce includes trained employees who are with the sales team or are tour guides who take tourists. Today it is present at over 55 Indian cities and has over employees, in India.

Thomas cook marketing mix

It has more than stores, 94 fleet and more than employees all over the world. It has more than hotels in India and more than hotels outside India.

Thomas Cook started its airline venture in the year In the yearThomas Cook launched its forex mobile app to cater to international travellers. Thomas Cook merchandize like bags, pens, books, caps, jackets etc form the physical presence of the brand.Transcript of Marketing Communications for Thomas Cook.

SWOT Analysis Thomas Cook Agenda 1. Our strategy 2. Strategic Analysis 3. SWOT analysis 4. Strategic Fit 5.

Marketing Management - Marketing Mix 6. Competitor analysis Strategic Analysis to identify why Thomas Cook do not advertise and promote their Family Holidays. Thomas Cook said it was his turn, the advertising campaign was the “clean air” between him and Thomas Cook Travel.

Marketing director Simon Carter, of course, the peaks of progress of the group is to eliminate the confusion between the two, using “emotion rather than price.”.

Nov 05,  · Manage your package holiday booking, including online check-in. Find and book your perfect family holiday. To view your booking first log in to your Thomas Cook 'My Account'/5(K).

Place in the Marketing Mix Of Thomas Cook: Thomas Cook has spread its presence in the international arena to include several global countries. It offers tours to destinations like United Kingdom, Egypt, Greece, Caribbean, Corfu, Portugal, India, Turkey, United States, Spain and Italy.

View Notes - Week 1 Concept of from MARKETING UGB at University of Sunderland.

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PGBM15 Marketing Management Workshop 1 . Thomas Cook Marketing Mix Analysis PEST Analysis of Thomas Cook PEST Analysis is mainly used to scan the environment PEST refers to political, economical, social and technological factors. Thus Pest is used to analyses and scans the general environment surrounding Thomas is through PEST that the company will be able to detect .

Thomas Cook SWOT Analysis | Competitors & USP | BrandGuide | MBA