I've never had a long range plan.
Debbie Dragon A formal business plan is an important document for any business. Entrepreneurs just starting out may find putting their thoughts, goals and in some cases dreams to paper an intimidating process. Nevertheless, it is vital to the success of your business.
A business plan details every aspect of business operations. Writing a business plan need not be an overwhelming task if you consider the following information. Purpose of Business Plan Before drafting a business plan it is important to understand why this document is so important to the success of your business.
Your business plan will detail all aspects of your business operations from marketing to organization and management.
This document not only helps owners see where the business is headed, it is also required by most lenders and potential investors.
Focus on the following nine elements when drafting a business plan for your small business. Executive Summary Although this is the first section readers will see, it should be the last section of your business plan written.
The executive summary is an overview of the entire business plan and will either capture the readers attention or make them lose interest before reading any further.
A crucial part of the business plan, the summary will basically tell readers the history of your company, where it is today and what direction it is headed; this is where you sell other on the potential success of your business idea.
Market Analysis Include in this section a description of the industry, information on your target market, evaluation of your competition and market test results.
Company Description Brief description of your company including the nature of your business and factors that will make your business a success.
Include a description of how your product or service will meet a need and any potential clients identified as having that need. Management and Organization Details about ownership of company, management and board of directors if applicable.
Qualifications, experience and education are important to provide readers with an insight as to how these individuals fit into the organizational structure and what they can bring to the table in their designated roles.
Marketing and Sales Management Describe the marketing strategy and how you intend to drive sales. Include market penetration strategy, growth strategy, distribution strategy and communication strategy.
Sales strategies should also be included to provide information on sales staff and activities. Product or Service Line Describe to readers what you are selling and how the product or service will benefit current and potential customers.
Provide evidence that your company offers a product or service that serves as a solution to a problem identified by your target market.
Information regarding service or product costs, suppliers and any new services which may be added should be included in this part.
Request For Funding Include current and future funding requirements, how that funding will be used and long range strategies that impact funding request.
Any factors which directly impact your ability to repay your loan should be included, such as acquisitions, sale of the business in future or a buyout. Financials Both past financial data as well as prospective financial data will be required by potential lenders. Include the following financial statements for the past three to five years; cash flow statements, balance sheets and income statements.
The same statements should be prepared with forecasted data for the next five years.Pacemaker is a playful way of making peace with your writing goals. You set a word count goal, chip away at it day by day and finish on-time! You can approach your writing target in various ways to suit your style.
A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it. If you jot down a .
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A long-range plan provides focus and will help you make some of the difficult choices easier for your organization. Perhaps most importantly, a long-range plan can support and justify requests for funding.
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